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The Idea Center’s MarketHack to launch digital marketing class Feb. 2

January 15, 2016·Nancy Dahlberg 01/15/2016

An Information Session about Miami Dade College’s digital marketing training program for working professional will be held on Tuesday, Jan. 19

Submitted by Dan Grech, MarketHack Program Manager

The Idea Center at Miami Dade College (MDC), Miami’s hub of innovation and entrepreneurship, is launching the second edition of its successful MarketHack digital marketing training program. The 16-week course offers a dynamic combination of lectures from top professionals, hands-on skills workshops, and real-life group projects that teach participants how to influence customers, create connections, and grow their businesses.

Aimed at filling a talent gap for highly skilled digital marketers in South Florida, the program will continue its successful partnership with República, a leading, independent cross-cultural advertising, communications and digital agency based in Miami. It will also build on relationships with other local companies and creative agencies that will help shape its curriculum and create a pipeline for internships, apprenticeships and jobs.

“Staying on top of digital trends is not easy, it seems like there’s a new social networking platform popping up every day, but understanding the nuances of 21st century communication is indispensable in nearly every industry,” said Jorge Azze, social media community manager at República and participant in the inaugural class. “MarketHack's stable of digital marketing pros makes staying up to speed feasible and actually really fun. The course provides a professional, yet laid back environment with people from all industries, ages and walks of life, that sparks new friendships, perspectives and opportunities.”

MarketHack is taught by two of South Florida’s top digital marketing professionals: program lead Dan Grech, Vice President of Marketing and Public Relations at OfferCraft, and co-teacher Mike Schott, Director of Online Marketing at Open English.

An Information Session with both instructors will be held at 5:30 p.m. on Tuesday, January 19, at The Idea Center at Miami Dade College, 315 NE 2nd Ave Building 8, 5th Floor, Miami, FL 33132. RSVP here: https://www.eventbrite.com/e/markethack-mixer-info-session-tickets-20509268775

Guest speakers in the fall course included NBCUniversal’s Cesar Conde, Uber’s Kasra Moshkani, República’s Jorge A. Plasencia, Natcom Global’s Bob Rodriguez and many other leading digital executives and marketers. MarketHack’s January course will build on this successful platform.

“The core of the MarketHack experience is working in teams on high-stakes group projects with real clients,” said Leandro Finol, executive director of the Idea Center at Miami Dade College. “We want to give participants a taste of life in a marketing department or at a top digital marketing agency.”

The upcoming 16-week course, **“**MarketHack Introduction to Digital Marketing,” will begin Feb 2.'Classes take place on Tuesdays from 6:30 pm to 9 pm at the MDC Idea Center, Building 8, Fifth Floor, 315 NE 2nd Avenue, Miami, FL.

Registration is now open at http://www.theideacenter.co/markethack. The course costs $1,999, with an early-registration price of $1,499. This is a non-credit class, and participants receive a Certificate from the Idea Center upon completion.

MarketHack is one of the 21st century skills-training programs for students and working professionals offered by the Idea Center at Miami Dade College. The program also offers coding education through its CodePro program.

For more information on MarketHack and to enroll in the class, please visit http://www.theideacenter.co/markethack