What does it takes for someone to say, "I'm going to own my own business"? My guest blogger today, Brad Tuckman of KSC Kreate, decided to go out on his own soon after graduating from Rochester Institute of Technology because it was “in him.” Today, KSC Kreate caters to major retailers and has grown 1,200 percent in the past five years, the company says. Here is Tuckman's guest post on what it takes to be an entrepreneur.
By Brad Tuckman
I believe becoming an entrepreneur is instinctual. There is no deciding factor, except a moment worth exploring. It journeys from an idea to action. From the conceptual moment, through developing and launching your business, your business idea is what you will sell.
Should you go out on your own? Is it the right time or place to own your business? What are the risks?
Start your strategy with a business plan. This will map out your idea onto paper. It can include financials, forecasts, organization plan, marketing tactics, etc. However the plan may look like, it will give you a definitive answer if being your own boss is your calling. Going out on your own may not be for everyone. It takes a lot of discipline and confidence to take the huge leap. Is your idea marketable? There is a risk in putting your idea out there to the world and not be noticed. Be sure it offers a valuable service.
It’s important to be a practical idealist and not have your head in the clouds. There are various risks that need to be recognized. Will you sink or swim? I believe the following core factors helps in being a successful entrepreneur:
- Good process. Staying genuine results in long and lasting relationships. Think of what you can do for your clients and not the other way around. In the long run, it will benefit both parties.
- Leadership. Give a welcoming demeanor. Be real. Clients can see right through if not. What you see is what you get. Anticipate what’s next. Never be satisfied in being mediocre.
- Impeccable service. Be flexible through changing times. Stay reliable. Remain knowledgeable in your field. Never say no. No matter the challenge, find the means to get what the client wants.
- Being good at what you are selling. Educate the public in providing the essentials in operating your business. This will capture your clients’ attention. It displays trust.
- Love what you do. Simply put, do what makes you happy. Is coming to work everyday fun? I started as a photographer and continuously surround myself with creative people. I love what I do. It’s important to stay humble about your success.
Brad Tuckman founded KSC Kreate in 2001. With more than 17 years experience as a business leader, Tuckman has helped KSC Kreate grow from a retail and catalogue photography business to a leading provider of visual content and software for the nation’s top retailers and consumer products groups. To learn more about KSC Kreate, visit www.ksckreate.com.
(The photograph of Brad Tuckman is by Al Diaz of the Miami Herald staff)