Today's guest blogger is Jorge Cordova, a digital marketing consultant with WSI Digital Experts. Here is his post.
Just when you’re getting your arms around Twitter, Facebook and LinkedIn, out of nowhere comes the next new thing: Pinterest.
Think of a community bulletin board at a church, dorm room or other gathering place -- turn it virtual -- and you have the concept of Pinterest. Users can share images they find interesting or inspiring, and these “Pins” can be placed on thematic “Boards” that users can customize by topic.
In case you blinked and missed it, over the past six months Pinterest has become the new social media rising star, going from virtual anonymity to more than 8 million unique visitors per month and a buzz that is reaching a fever pitch among the digital marketing ecosystem. In record time it has become one of the most popular social media portals for consumers to visit prior to visiting a retailer’s website.
As you’re starting your new business you’ve probably been advised that you need to explore social media sites to get your message out and begin a dialogue with clients and prospects. Is Pinterest right for you? Consider the following before investing your finite resources:
It’s extremely visual. The key to getting attention on Pinterest is to have very engaging pictures. A funky fashion boutique or a cupcake shop that has professional looking images of their products would generate more appeal than a legal firm.
You can’t directly sell products. That violates Pinterest’s terms of use, but you can get creative and cross promote to contests and other content you publish on Facebook or your blog. You can also put a “Pin It” button on your website and it will pin your image or video with a single click.
Creativity pays. Unique images and content tend to stand out in Pinterest.
Jorge Cordova has worked in electronic commerce for more than 15 years and is currently a Digital Marketing Consultant for WSI Digital Experts. You can follow him on Twitter: @WSI_JCordova or contact by email jcordova@wsidigitalexperts.com.