By Tasha Cunningham
Twitter began rolling out a redesign this month that includes features to help brands promote their products and services. Reaction from users and advertisers has been mixed, with many pointing out the obvious similarities to Facebook. While the redesign may borrow elements from Facebook, there are several improvements that make it easier for brands to get their marketing messages to consumers.
Let’s take a look at the new design, what it means and how it can help you build your small-business brand.
1. Profile page: One of the first things about the new design that users will notice is the larger photo, akin to Facebook’s cover photo, at the top of the profile page. The old background image feature will no longer exist. A profile picture inset is also displayed as part of the new design. A larger photo offers brands the opportunity to use eye-catching images to draw users to their Twitter timeline. Change pictures often to keep your page fresh.