By Nancy Dahlberg / ndahlberg@miamiherald.com / Photos by Charles Trainor Jr.
In the rapidly changing world of social media marketing, simply collecting “likes” on a company Facebook page is so yesterday.
Today social marketing is about combining social science, technology and media in creative ways to create messaging on multiple platforms that resonates with consumers so deeply they are moved to share.
Nobox, a Miami-based technology company and digital marketing agency, calls it “social muscle,” a strategy the company embraced about three years when Nobox pivoted its entire focus to human-to-human marketing through social media.
“It was a big move because back then social marketing was in its infancy, but we knew the future of marketing was in social,” said Jayson Fittipaldi, president and chief creative officer of Nobox, who co-founded the company with Carlos García. “Social is the center is of everything we do.”
Nobox was founded nearly 14 years ago in Puerto Rico and moved to Miami in 2004. Since its transformation into a social-media-focused marketing company by early 2012, Nobox has grown to 37 employees, has operations in Sao Paulo, San Francisco and New York as well as its Miami Midtown base and has grown its annual revenue fivefold to about $10 million. With a focus on consumer technology, travel and Latin America, Nobox has attracted marquee clients such as Sony PlayStation, Netflix, Samsung and Marriott.
“The way we have been able to fivefold revenue is we have focused on what we know best,” said Carlos García, Nobox’s CEO. “We consider ourselves to be marketing hackers. Our client base is looking to execute their marketing in Latin America. “