By Nancy Dahlberg / ndahlberg@miamiherald.com
AdMobilize, a big data company for outdoor and indoor advertising, launched its AdBeacon, which the company says is the world's first "plug and measure" analytics platform for outside digital signage advertising and retail, enabling operators and agencies to understand ad campaign performance in real time.
The fast-growing Miami Beach company, now with 26 employees, has also moved into new offices, unveiled a new logo and has three four more "Internet of Things" products in the pipeline.
AdMobilize describes the AdBeacon this way: The AdBeacon device is about the size of an iPhone 5 and uses a camera sensor to collect data from physical spaces. Metrics such as impressions, confirmed views, dwell time, peak times, and audience demographics are captured and displayed on an intuitively designed dashboard all in real time. For digital signage with built-in camera sensors, AdMobilize offers a seamless and comprehensive API solution.
"AdMobilize's technology provides operators and agencies the only turnkey solution to solve the very complex physical world analytics problem. Our goal is to work on the really hard things, so you can focus on growing your business while benefiting from this cutting edge disruptive solution," said AdMobilize's founder and CEO, Rodolfo Saccoman.
He explained that the AdBeacon analytics platform is accompanied by an intuitive and intelligent dashboard. "The big advantage of the system is just how easy it is to install, including the AdRemote App available for IOS and Android. I'm a big fan of Apple, and we emulate UI/UX concepts of beautiful design that marries intuitive usability and function," Saccoman said.
He said the platform is now being piloted by several of the biggest Out of Home and Digital Out of Home companies in the USA and the UK, and several global advertising agencies and brands are experimenting with AdBeacon.
AdMobilize has been a partner of Rokk3r Labs for a couple of years and had been based at the Rokk3r offices, but it has just moved into its own offices in Miami Beach, which features an AdBeacon Technology Showroom and Big Data Control Center as well as several creative experience areas. There will be an open house at the new offices at 1680 Michigan Ave., Suite 900 (upstairs from Rokk3r), Friday night at 5:30 p.m. and the community is invited, Saccoman said. With a little room to grow in (for now), Saccoman plans to have a community contest next month, and offer the winners free workspace.
In addition, AdMobilize has offices in Bogota and London, where 11 of its 26 employees are currently based, and has a presence in Washington, Tel Aviv and Boston.
"We are in a strong hiring mode and will be hiring six to eight full-time employees and are also offering challenging internships starting now. We are hiring engineers, data scientists, computer vision, business development and marketing superstars," said Saccoman.
Saccoman has raised a total $4.5 million from a combination of VC firms, local and foreign angels and a Rokk3r fund. Launched in 2012, AdMobilize was a Miami Herald Business Plan Challenge winner in 2013.
Up next: AdMobilize is working on three new products, all in stealth mode. "During the the next four to six months we will be unveiling these products which have the potential to connect the physical environment to consumers in ways never thought of before," said Saccoman. "Our team and products all work toward imagining what Internet of Things and Big Data can become."
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