By Ina Paiva Cordle
Escape to the kaleidoscopic world of IT’SUGAR, and all your nostalgic dreams of colorful candy will come flooding back.
Gummy bears of all sizes and flavors. Rock candy in assorted pastel hues. Swirling lollipops as big as your face. Long candy necklaces. Dots.
It’s a candy lover’s heaven, filled with guilty pleasures of all kinds.
“IT’SUGAR is not just a candy store,” said President and Chief Executive Jeff Rubin. “We’ve really positioned ourselves as a gift store that lives at the intersection of attitude and fun.”
Founded in 2006, the chain of candy stores, headquartered in Deerfield Beach, has quickly expanded to become one of the nation’s largest and fastest-growing specialty retailers of candy.
IT’SUGAR has 64 stores nationwide, including 13 in Florida, with stores in Dadeland Mall, Sunset Place, Miami International Mall, Aventura Mall, Sawgrass Mills, Sunrise and Pembroke Pines. A store in Coconut Creek is scheduled to open in November, and Rubin is scouting sites in Miami Beach or near downtown Miami. By the end of the year, he expects to have 80 shops in all.