Senzari on Friday announced the launch of Wahwah, a new mobile music experience allowing users to enjoy music with friends while participating in their favorite activities, regardless of location.
Now available in the Apple App Store in Brazil, Spain and the United States, Wahwah combines the personalized music recommendations of Senzari’s original music service with the added co-listening
experience of the Berlin-based Wahwah.fm, acquired late last year by Senzari, said the company, which released the news at SXSW in Austin.
“Technologically speaking, we have concentrated on optimizing the experience for a real-time,
personalized and mobile co-listening experience; which is very different than just building a music player,” said Demian Bellumio, COO of Senzari, in a press release. “We try to leverage every sensor of the phone, from the GPS to the accelerometer, to ensure that we can understand the context of the user. This allows us to deliver the perfect song, and do it as close to real-time and as efficiently as possible."
In Austin, Senzari is sponsoring the music at SXSW A Celebration of American Startups at the ACL Live on Saturday night. Download the Wahwah app for listening access here::www.wahwah.co. It is also sponsoring the Wahwah Beer Run on Monday.
Senzari, with operations in Miami, is applying the latest techniques in machine learning and big data technologies to generate a real-time semantic graph that can provide contextual recommendations across different media types.