Tasha Cunningham, a columnist in the Miami Herald Business Monday section, explores the pros and cons of Facebook advertising by your small business. One benefit, she says, beyond reach is that you can target your ads to specific interests or buying habits. You can also capture demographic information, including the location, gender interests and age of the people who click on your ads.
Jennifer Batchelor, social media strategist at Zubi Advertising, suggests in the column small businesses can start by spending as little as $100 for a month of advertising and then gauge the success -- or not -- of the ad. Did it bring more people and revenues into the door?
Read Tasha's full column here.
Don't have a budget for advertising? Find some some free ways to get the most out of social media when marketing your company here and here, courtesy of Tasha.