HealthCare.com, which provides solutions for consumers to compare, customize and save money on their healthcare plans, announced on Thursday a $2 million founders round of financing along with plans to launch its health insurance search and comparison tools ahead of the next health insurance open enrollment period.
HealthCare.com co-founder Jose Vargas said the company will unveil tools that allow consumers to search, compare and customize insurance plans, streamlining the process based on information the consumer provides. The company said it is also planning to offer its own private label supplemental plans, including those that fill coverage gaps caused by high deductibles.
HealthCare.com also features a care provider directory, which now has more than 1.2 million listing profiles. The HealthCare.com domain name, acquired by the company’s current founders in 2006, attracts more than 1 million unique visitors per month.
“We are creating a better consumer-driven experience that tailors plans to their individual needs”, said Jeff Smedsrud, chief executive officer of HealthCare.com, based in Miami. “We are committed to making it easier, faster and more rewarding for people to shop for healthcare.”