A Coral Gables startup focusing on mobile ads will become a part of the Cisneros Group’s digital arm.
Adsmovil, with about a dozen employees, will merge with the mobile division of RedMas, a Cisneros subsidiary. The combined outfit will operate under the Adsmovil name and be run by Adsmovil CEO Alberto Pardo, with RedMas CEO Jorge Rincon serving as the COO. Terms weren’t disclosed.
The remaining parts of RedMas will continue forcusing on digital advertising, a spokesman said.
Miami Herald Staff