Florida businesses seem to be betting the recession is ending, according to a survey released by Kaufman, Rossin & Co., which found that Florida companies are gearing back up for activity.
The survey of Florida businesses revealed that 64.6 percent of small to mid-size companies plan to put money behind marketing efforts over the next 18 months, making it the top area for planned business investments. A restored sense of confidence has many companies also thinking about technology; 55.6 percent of companies surveyed say they will be investing in this area. Training employees and increasing salaries are also top of mind, with 27.2 percent of businesses planning to spend on training and 23.4 percent on raising salaries.
Technology was a recurring theme with respondents, who indicated it’s the most important issue for their businesses in 2013 followed by developing new products of markets, brand awareness and employee satisfaction.
The data is based on responses from nearly 500 CEOs, presidents and business owners, with the highest concentration of businesses in South Florida and the Tampa Bay-area. Most have been in business for more than 10 years and represent a wide range of industries, including healthcare, technology, professional services and manufacturing.
To see what Florida business owners said about hiring and the health of their companies, visit http://www.kaufmanrossin.com/resources.php to view the entire survey.